Crème London

We work on some pretty big projects – expansive hotels, huge restaurants, even Inns of Court, but sometimes we have the pleasure of creating some miniature magic in a tight location, where grand design gestures or inappropriate material choices could overwhelm the entire space. These jobs can tax us in just as many, albeit different ways, from the big infrastructure projects, and especially so when the tiny space concerned is a Grade II listed building in the middle of Soho!

That was the case with Crème – another collaboration with our friends at Article Design Studio. Crème is a dessert shop specialising in really big cookies, soft-serve ice-cream and coffee. Everything is baked, blended and brewed daily within their Soho shop, so space is paramount, the kitchen and serving areas had to function in a streamlined manner and the interior had to be utilised to maximise the light..

Article Design Studio
Project Type:
Article Design Studio

'Grammable Space

In this day and age, another important consideration is, how ‘grammable is the space?! Well, as Katy Manolescue, the designer of this project and founder of Article Design Studio, states, we nailed that too! “I would say our favourite aspect of the design is probably the shopfront.  We had to retain the original bow window, which in itself is very cute, but then with the addition of the soft pink colour, timber fluting to the stall riser and internally illuminated Crème signage in the window it now looks so sweet – and has been photographed thousands of times on Instagram!”

A Grade II listed building in the middle of Soho

Crème is the brainchild of Executive Chef Jeremy Coste who was ‘brought up with flour, butter and sugar in his veins’ as his family own and run a French bakery using all-natural, local produce, and with the most exacting, high standards. That’s the ethos he’s bought to Crème, and the Soho shop’s blush pink and gold theme, with curved wooden window bar, gold stools and curtain pole-like lighting details, conveys a sense of style and decadence without being cluttered or claustrophobic.

As the space was listed there were inevitably some complications regarding that lighting and heating installation in particular, but, as we always do, we found ways to make things work. Katy says, “GS Contracts were fantastic the whole way through the project and particularly helpful with the HVAC services to the site to find a solution that worked for the operation but also within the constraints of the listed building.”

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