Category: Bespoke Joinery

A Glimpse into our Workshop Team’s Favourite Projects

This month, we had the pleasure of sitting down with some of the incredible members of our workshop team to delve into their favourite projects and pieces.

Our 20,000 sqft manufacturing space and a team of machinists, bench joiners and sprayers provide bespoke joinery services for our valued clients.

Each team member brings their unique touch and dedication to each and every project.

Take a look below at some of the teams favourite projects:

Donutelier By Roladin

Interior of Donutelier By Roladin a Doughnut Bakery
Exterior of Donutelier By Roladin

First up is Roladin, a boutique bakery renowned for its delicious handmade doughnuts and pastries.

We sat down with Matt H, one of our talented joiners. Matt revealed that Roladin was one of his favourite projects to work on over his years of hard work and dedication here at GS Contracts, where precision and attention were paramount.

Donutelier by Roladin

Sugar Quay

Sugar Quay was a fantastic residential refurbishment project we worked on alongside Gaysha Limited in 2021.

One of our talented joiners, Simon, told us that Sugar Quay had to be his favourite project he was proud to have been a part of.

We manufactured and installed all bespoke joinery including all custom panelling, built-in furniture, doors, and frames. All bespoke upholstery and 2nd fix carpentry were also manufactured and installed by GS Contracts.

Sugar Quay

Solus Ceramics

We also spoke to James, who threw it back to the fit-out of Solus Ceramics, the leading tile supplier in London.

James told us this was certainly one of his favourite projects to be a part of, and we couldn’t agree more!

Within our 30 years of projects, Solus Ceramics stands out as a remarkable testament to the craftsmanship and dedication of our workshop team.

Solus Ceramics Showroom Refurbishment
Solus Ceramics Showroom Refit
Solus Ceramics Showroom Displays

Pavilion Road's 'Oak Clad Staircase'

Lastly we sat down with John, who highlighted this beautiful Oak Clad Staircase for a residential fit-out project on Pavilion Road in Chelsea.

Our team also worked hard manufacturing and installing all the bespoke joinery items throughout the main living area and the bedroom.

We loved the finished result!

Pavilion Road Oak Clad Staircase
Pavilion Road Oak Clad Staircase


Our workshop team’s dedication and passion for their craft shine through in every project they undertake.

From intricate designs to collaborative efforts, each project contributes to our ethos of creating exceptional and timeless pieces.

Need help with your next project? Get in touch today!

Why source ethically & sustainably?

Over the last 30 years, we have been manufacturing joinery work for some remarkable projects. Our 20,000 sqft manufacturing space and team of machinists, bench joiners and sprayers provide bespoke joinery services for all our valued clients.

As a business, we understand the importance of sourcing our materials from ethical and sustainable retailers as we are conscious of the environmental impact we have on our planet.

Manufacturing a counter

What makes timber sustainable and why do we use it?

Sustainable timber is simply timber that comes from well-managed forests and are harvested responsibly. They ensure new trees are planted to replace those harvested, which helps protect the surrounding environment.

Sustainable timber helps buildings to meet government regulations – the UK government is increasingly making use of legislation to reduce the environmental impact of buildings. The environmental credentials of sustainable timber can help to ensure that projects meet government requirements, future-proof planned projects against future legislation and even give projects a better chance of getting through the planning process.

One of the main benefits of why we supply sustainable timber is that it can reduce the amount of carbon dioxide in the atmosphere, which reduces the impact of global warming, and improves our environmental footprint. However, there are also many other reasons as to why we use sustainable timber in our fit-out projects.

For example, it takes less energy to produce sustainable timber products than other building materials such as concrete and brick. The amount of energy used in timber production and transport is far lower than these alternative materials. For us, this means it reduces the overall carbon footprint of a project.

Bespoke Joinery Staff

Working with suppliers

By working with suppliers that we value and trust, we can feel confident in the services we are then able to deliver.

We are all for saving the planet. One of our frequently used suppliers requires us to request the materials we need in advance- stopping them from holding unnecessary stock and end-users from over-purchasing.

Great efforts are being made across all of the suppliers we use, ensuring that their products are acquired sustainably whilst limiting the waste generated when distributing these products.

As a result, the suppliers we source our materials from all support the responsible trading of the products they sell; and by working with the appropriate waste management companies, they aim to increase the proportion of waste sent for recycling.

Once our joinery team have acquired the necessary materials to begin manufacturing, it’s our responsibility to ensure that any waste we create is recycled and dealt with accordingly.

GSC Team

Our Workshop

All of our joinery is manufactured in our workshop, giving us full autonomy and allowing us to ensure all bespoke joinery is of the highest quality.

We are lucky to have built a reputation for manufacturing and installing luxury bespoke items on many of our fit-out projects over the last 25 years and have developed an efficient and structured delivery process from the initial manufacturing to delivery on site.

As much as our joinery team works to support full fit-outs, they can also help when a client wants a unique standalone piece.

Take a look at some of our favourite pieces below:

Frescobaldi Joinery
Frescobaldi London
ROVI Ottolenghi Bespoke Joinery
ROVI Ottolenghi
Pre Salons Retail Fit-Out Interior
Seven Layer Retail Interior
Seven Layer
White Pine Bespoke Joinery
White Pine
The Kitchen @ Felixstowe Joinery
The Kitchen @ Felixstowe

If you are searching for a reliable contractor to carry out your future project, why not get in touch today?

Why join a GS Contracts Apprenticeship Scheme?

We are proud to offer a range of apprenticeship schemes here at GS Contracts. Many staff members that make up the GS Contracts team originally began working with us as an apprentice and have since worked their way up within the business.

Not only are apprentice schemes a fantastic way for us to train new staff members, but they are also a great opportunity for staff to develop the skills needed for more senior and more complex roles

Contributions in the Workplace

All apprentices we’ve taken on in the workplace have made great contributions to our team whilst learning and gaining the necessary skills on the job.

Many people think that apprenticeship schemes are primarily taken advantage of by those who have recently left school/college, but- research has shown that the age profile of those starting apprenticeships has changed, with a higher proportion of apprentices starting over the age of 24.

One example is one of our talented workshop employees, Martyn Rhodes. Martyn joined us at age 31 and began a bench joinery apprenticeship; today, he is valued as one of the most essential members of our workshop team.

Apprenticeship Joinery
Martyn - Bench Joiner
Manufacturing a counter
Martyn- Bench Joiner

We understand apprenticeships aren’t just for young individuals looking to grow and develop, which is why we welcome those from different backgrounds taking the opportunity to join our team.

Similarly, we value the continued progression of our apprentice’s. If presented with a permanent job offer, we will consider future training and education for our team to progress into new areas.

Liam Saunders is a great example of one of our long-term employees here at GS Contracts who has worked his way up from an apprenticeship scheme to becoming one of our committed contracts managers.

GS Contracts Apprentice
Liam's work as an apprentice- Taken in 2003!

Current Apprenticeship Schemes

Here at GS Contracts, we currently have two apprenticeship schemes running within the business- one in the workshop and the other in the office environment- providing both with an opportunity for continued growth and development.

Comments from Michael Sullivan, Director

“Freddy has recently enrolled on bench joinery NVQ levels 1 & 2

The apprenticeship will assist Freddy with his theoretical knowledge and basic practical skills before implementing this into all aspects of manufacturing and joinery.

His weekly attendance at college has given Freddy relevant basic skills to assist with his development at GS Contracts. In his short time at GS Contracts, Freddy has shown a great attitude to his work and day to day activities within the business”.

Bench Joiner Apprenticeship GS Contracts
Freddy Level 2 Bench Joinery Apprenticeship
Digital Marketing Apprenticeship GS Contracts
Hannah Level 3 Digital Marketing Apprenticeship

Comments from Lewis Elsey, Director

 “Hannah has recently enrolled on the Digital Marketer Level 3 course which I believe has played a key role in her development.

 The apprenticeship has given Hannah the ability to develop her theoretical knowledge before implementing this into practice. Not only has the apprenticeship given Hannah relevant and up to date digital marketing knowledge, but it has also given her the confidence to lead our digital marketing strategy.

Within the last 12 months Hannah has grown from strength to strength and the combination of her apprenticeship coupled with her on the job experience has facilitated this”.


At GS Contracts we are always on the lookout for motivated individuals interested in a career in our sector, either as a site apprentice, a workshop apprentice, or an office apprentice. If you are interested in discussing a potential apprenticeship contact enquiries@gscontracts.com.

Bespoke Joinery tailored to you

Who are we?

At GS Contracts, we pride ourselves on the high-quality manufacture and delivery of timeless bespoke joinery fixtures and fittings on all of our projects.

Unlike many other fit-out contractors in the same field, we offer all bespoke joinery for your project in-house. We love to promote this as it enables us to ensure the quality delivered is of an exceptional standard.

With over 20 years of experience, we have invested extensively in our 20,000sqft state-of-the-art manufacturing facility to ensure exceptional quality on all projects big and small.

Ottolenghi Marylebone
Ottolenghi Marylebone
Chiswick House Cafe Interior
Colicci Chiswick House Café
Sugar Quay
Sugar Quay

What are the benefits of Bespoke Joinery?

Made to measure

One of the main reasons why bespoke joinery stands out over shop bought items is because it is all meticulously made to measure: allowing clients to maximise their space and streamline their efficiency.

Individuality & Personality

Working with bespoke joinery allows you to fully explore unique design ideas and plans. This creative freedom is a great way to showcase individuality and character throughout different joinery pieces.


Undoubtedly one of the main benefits of manufacturing bespoke joinery items is the guaranteed, long-lasting quality. We ensure the materials used are of exceptional quality and durability while our skilled team work to a high level of detail to provide a quality finish.

Functionality & Practicality

Incorporating bespoke joinery into your project will serve a functional purpose whilst also tying together your space visually and it will also last a lifetime.

Frescobaldi Joinery
Ristorante Frescobaldi London
Sugar Quay Bespoke Joinery
Sugar Quay
ROVI Ottolenghi Bespoke Joinery
ROVI Ottolenghi
White Pine Bespoke Joinery
White Pine Forest

What do we offer?

We are lucky to have built a reputation for manufacturing and installing luxury bespoke items on many of our fit-out projects over the last 25 years and have developed an efficient and structured delivery process from the initial manufacturing to delivery on site.

We can manufacture bespoke items either in support of a larger fit-out project or as individual stand-alone items.

Our in-house draughtsmen are responsible for producing the technical drawings for all joinery items. Once approved, the manufacturing process will begin, and products will be handed to the installation team on-site.

Zizzi Bespoke Joinery
Sugar Quay Bespoke Joinery
Sugar Quay

Our Team

Our manufacturing team is made up of skilled machinists, bench joiners and sprayers to provide quality bespoke joinery items for our valued clients. They have a wealth of knowledge working with a wide range of materials including solid surfaces, timber, metals, glass acrylics and plastics.

We combine modern techniques with more traditional bespoke methods of manufacture utilising the experience of our traditionally trained in-house joiners. Along with further training, opportunities, and apprenticeship schemes in place, we continually encourage the development and growth of our valued team.

Workshop Bespoke Joinery
Workshop Staff
Bespoke Joinery Staff

Our Promise

Designing, manufacturing, and installing the bespoke joinery on our projects gives us complete control over our supply chain and the quality of work we deliver.

We work closely with all clients to provide a smooth seamless process, meaning we’re always on hand to resolve any issues along the way. We love encouraging our clients to see their project in progress and documenting the development made along the way.

Can our team help you? Give us a call or drop us a line and make our team your team.

21 October 2020 by dom_admin 0 Comments

Team Member Profile: Simon Dale

GS Contracts is a family owned and run business with over 25 years’ experience. Founded in 1992 by, Gary Smith, we have grown from humble beginnings to the team we are today through our relationships, built with professionals, trades and suppliers, to make us the trusted and valuable partner we are known to be.

We firmly believe our people are our most valuable commodity. Central to our success is the right blend of talent, motivation and leadership. That’s why we are proud to be part of the Investors in People accreditation programme, because investing in people is not only the right thing to do, it also makes us more productive and more profitable. The We Invest in People accreditation is recognised in 66 countries around the world, making it the global benchmark when it comes to people management.

Today we put the spotlight on Simon Dale: Simon is one of the joiners here at GS Contracts and has been with us for 6 years. He comes from a shop-fitting background, and now spends his days in our in-house joinery workshop.

Day to day, Simon’s work is listing and sorting materials, sending pieces off to be cut at the machine shop, then assembling units ready to be shipped out or readying all the elements needed for pieces to be assembled and fitted on site.

Sometimes there is the opportunity to work on a freestanding piece of furniture, which Simon enjoys. His favourite job in this category was the hugely impressive ‘birdcage’ – a bespoke circular seating unit for a client’s garden, which involved complex joinery and where accuracy was key.

The other job that Simon was particularly proud of was the angular pods made for Bird Street in London. These stand-alone kiosks were made to house pop-up retail stores in the world’s first ‘smart street’. They took their inspiration from origami shapes and had triangular doors that ‘unfolded’ to provide access. They could also be linked together to create one larger space.

Despite being the hardest job Simon has ever worked on in his time at GS Contracts, he feels an immense pride in their completion and the fact that it is down to Simon and his similarly talented colleagues to make designers’ visions a reality.

Simon’s only bugbear with the job? That work comes in so thick and fast that he’s only just waved off one engrossing project, before he’s on to the next, with little time to reflect. But we’ve asked him to take a moment the next time he feels particularly proud of his work to take a snap, which we’ll share here with you, so we can admire it together!

We’re immensely proud of Simon and all our people and look forward to profiling more of them over the coming months.